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Babyboomers, Economy, LessWine, millenials, WashingtonPost, wine, WineStudy -

Boomers are buying less wine. Millennials aren’t picking up the slack. As a result, the growth of wine sales is slowing, while buying patterns are shifting in ways that are sending chills down the collective spine of the U.S. wine industry. We’re also buying more wines in cans and other alternatives to bottles. And while the vast majority of wine continues to be purchased at retail outlets such as grocery stores and wine shops, more and more is sold “direct to consumer,” or “DtC,” either at the winery or over the Internet, shipped directly to our homes. Such are the...

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